When it is time to sell your home, you are relying on the skills and integrity of the agent that you list your home with. Far too often the skills that agents have at getting listings isn't reflected in their ability to market them! Many agents will do or say anything to get you to sign a listing agreement, knowing that once you do, you are obligated to work with them.
I have seen agents with 300 point marketing plans, power point presentations and closing techniques that would make a car salesman blush! The worst thing of all is that agents will consistently tell you what you want to hear when it comes to the price of your home, just to get a listing. Over pricing their listings actually loses their clients money!
Your home will never get as much activity as the first two weeks that it is on the market. After that it becomes 'shop worn' and begins to lose value simply because it has been on the market too long. This is why it is critical to price your home correctly the first time.
There used to be a day when open houses, newspaper ads, postcards and cold calling is what it took to get homes sold, and that is what agents did. These days, with the integration of the Internet with MLS listings, buyers can view all of the available listings in an area on their own. This has changed the focus of what agents need to do to sell a home. Now instead of marketing to buyers, agents need to focus less on selling and more on service!
Instead of a fancy presentation and big promises, I deliver to my clients the real services they need to get their home sold.
If you are thinking of selling your home, call me today at 425-773-3149 to set up your no-obligation consultation. I will be happy to sit down with you and discuss the factors affecting your home's price and time on the market.
